Feb 29, 2020
Reflections on B2B Marketing with Florence Broderick
“Every job ends up being sales when you become senior enough. [...] The CEO of a startup or scaleup ends up selling, everyone ends up selling. You need to work in selling, whether you are in engineering, product, or wherever you are, you need to be able to sell an idea, sell yourself, and sell your product. It's really important.”
Summary
Florence Broderick, VP of Marketing at CARTO, talks about the different marketing roles in B2B and goes through her career and all the challenges she found working in companies such as Telefónica and CARTO.
You can find Florence on LinkedIn.
Index
- 01:40 - Florence introduction
- 03:40 - Marketing roles walk-through
- 07:45 - How do you work with other teams?
- 10:30 - A story about transforming Data Science data to stories
- 12:25 - When is the right moment to include a marketing role in a startup?
- 15:15 - What were your main challenges between Telefónica and CARTO?
- 21:35 - What would you say to someone that wants to move to a marketing role?
- 28:30 - How do you organize your work?
- 30:50 - What would you say was the biggest learning from your last year?
- 32:30 - Recommendations
Recommendations
Download the full show here.